The “New” Archie Comics

THE “NEW” ARCHIE COMICS

If you’re one of the millions who used to pick up those little “Archie” digests at the supermarket check-out line, it’s time to take a new look at Archie, Betty, Veronica, Jughead and the rest of the gang.

Archie Comics is now known for taking wild chances and daring approaches that put Marvel and DC to shame. The debut of “Chilling Adventures of Sabrina” and the announcement of the crossover “Archie Meets Predator” highlight what’s been apparent for years now: the company formerly known for the squarest and most unchanging characters in comics has become one of the most adventurous and exciting publishers. From the zombie apocalypse to a forthcoming story by Lena Dunham, today’s Archie Comics are anything but disposable or predictable. Anything goes in Riverdale.

A brand new series—“Chilling Adventures of Sabrina”—is the latest evidence of Archie’s willingness to take a radical new direction with an old character. Sabrina has been popular for decades, perhaps even more than Archie himself. Sabrina and her world have taken a more serious and historical turn in the new series written by Archie’s Chief Creative Officer Roberto Aguirre-Sacasa and illustrated by Robert Hack: they bring surprising gravitas and depth to the concept of a teenage witch, giving Sabrina a backstory full of tragedy while keeping the teen shenanigans. It’s time to give Archie a new look.

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