Now here’s a welcome surprise for brick and mortar book store lovers.

Though Sixteen to 24-year-olds are known as the super-connected generation, seems the majority of them – 62 percent –prefer print books to ebooks. ”

Main reasons for preferring print are value for money…many believe ebooks should be half their current price. This group also has an emotional connection to physical books. Reasons cited for this preference were: “I like to hold the product”, “I can easily share it”, “I collect.” “I want full bookshelves” and my personal favorite….”I like the smell.”

BookTrends are ever-changing. To keep up, check my website, And, tune into my show the Book Report.


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