In a new report, Morgan Stanley estimates Amazon will sell $4.5 billion dollars worth of Kindle e-readers and tablets this year, up 26 percent from 2012. Growth may slow next year, when estimates predict the business will do $5 billion in sales. Amazon has recently slashed the price of its seven-inch Kindle Fire HD tablet. Of course, Amazon is willing to lose money on Kindle sales to spur demand for its digital content business. Morgan Stanley estimates Amazon will do $3.8 billion in digital media revenue this year, and that the business will generate more revenue than device sales next year — with an estimated $5.7 billion in revenue. Those are some page-turning numbers.
For more trends in the book world, tune into my show The Book Report.