Just like those beloved Twinkies, Borders, the former retail giant, is on its way back… in one location. The brand can thank several global companies that snatched up trademarks and intellectual property rights after the Borders went bust in 2011.
Borders will resurface in Singapore before the year’s end. Book lovers and sellers alike greeted the news with cautious optimism. And here’s why…the newly-reborn brand will face stiff competition from Amazon, which recently announced it will add free direct shipping to Singapore. All of us who love our bricks and mortar book stores wish Borders the best.
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